These are examples of ad text from two of the top turmeric supplement companies:
“Our enhanced formula delivers 1650 mg curcumin complex per serving and includes 95% curcuminoids (curcumin, bisdemethoxycurcumin, and demethoxycurcumin), the most potent compounds in turmeric root.”
“HIGHEST POTENCY AVAILABLE TURMERIC PILLS ENHANCED WITH BIOPERINE: (company name) turmeric formula has 1500mg of Turmeric Curcumin with 95% Standardized Curcuminoids per serving (Highest Potency) and 10mg of BioPerine (black pepper, curcumin with black pepper) for enhanced absorption and bio-availability”
Why are both of these product descriptions very misleading?
Neither of them list the amount of curcuminoids!
The first product says, “1650 mg curcumin complex… and includes 95% curcuminoids.” Nowhere in the product description do they list the actual amount of curcuminoids. They could, and probably do, only have 100 mg of 95% extract or less. That would mean there are only 95 mg of curcuminoids and the rest is turmeric powder, which is nowhere near as effective.
The second product description is similar and again misleading. Both may only have 100 mg of 95% extract. Compare that with Active Atoms, which has 750 mg of 95% extract which means 712 mg of curcuminoids. This means our one capsule will be 7 times more effective than both of the other companies’ 2 capsules. And many companies have between 30 to 100 mg curcuminoids.
After understanding how the capsule is put together, you can start understanding price. A bottle with 120 capsules that only has 50 mg of curcumin can sell very cheaply. The big problem is that companies will market it as “Premium,” “High Potency,” or “Enhanced”. These words are misleading because in reality, it is a weak formula.
Most researched benefits around turmeric were done with people taking 500-1000mg of curcumiods per day, not 50 mg, or even 100 mg. To make matters worse, these companies are having you take 2-4 capsules just to get less 100 mg of curcuminoids!
To recap, here is what you want to look for:
1.Check the mgs of turmeric extract or curcuminoids! If its not listed don’t buy. Very few companies list it.
- Higher amounts of the 95% standardized extract will contain higher amounts of curcuminoids, the active ingredient in turmeric which contain power antioxidant and anti-inflammatory properties.
- This is usually standardized to 95% curcuminoids. However, saying you have 95% standardized curcuminoids is like saying you have “alcohol” in your beverage, which without listing the % is a very generic statement.
2. The amount of turmeric root (curcuma longa) is not important.
- Most companies trick you into thinking their formula is potent by listing high amounts of turmeric root. There are much less curcuminoids in turmeric root.
.3. Look for BioPerine ® on the label.
- Peperine, the active ingredient in BioPerine® will increase the absorption of curcumin.
- Turmeric is poorly absorbed by the body unless it has BioPerine.
4. Check if the ingredients are non-GMO.
- We believe in eating non-GMO when possible. As in all things, this is a personal choice.
5. Buy from ethical companies.
- Smart consumers will eventually figure who are honest.
- Ethical companies will care about your well being vs just making a quick buck.